creative executive.
branded content strategist.
professional culture obsessive.
Brands I’ve helped tell their story:
Great content doesn’t happen by accident. Let’s create it together.
I've spent over a decade at the intersection of editorial instinct and brand strategy. MDR Creative brings that expertise to brands and media companies who are ready to say something that actually sticks.
Services
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Branded Studio Development
Architecting strategy, building teams, and creating workflows that make your branded content studio run.
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Creative Strategy
Strategic counsel for brands navigating a campaign, a launch, a reposition, or a content overhaul.
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Copywriting & Brand Voice
Your brand has a point of view — I help you find it, sharpen it, and make it consistent everywhere it shows up.
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Editorial Consulting
For media brands and content teams who want to think more strategically about what they publish, for whom, and why.
Hello there!
I’m Maria, a creative executive and brand strategist who relates way too much to Strega Nona. I built MDR Creative to help brands and media companies build content that moves people to stop scrolling.
You’ll find my byline in The Cut, Cosmopolitan, The Wall StreetJournal, and more, and I’ve spent years helping brands like Dunkin’, Pepsi, and Uber find the sweet spot between what they want to say and what their audience wants to hear.
I live in New Jersey with my husband, our dog Edie, and a sourdough starter named Armand.
Let’s work together!
MDR Creative takes on strategic consulting engagements, fractional creative leadership, and long-term retainers.
Want to see what we can build together? Fill out the form at the right or email me directly.