Consulting Services
I find the sweet spot between what a brand wants to say and what their audience actually wants to hear — then I build the content that closes that gap. I've spent over a decade doing this, leading full-funnel campaigns for brands like Dunkin', Pepsi, Uber Eats, Netflix, and more. Here's what that looks like when we work together…
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Strategic content recommendations
Campaign brief development and ideation
Channel and audience prioritization and optimization
Deck positioning
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Brand voice assessment and definition
Messaging guidelines
Cross-platform style guides
Positioning strategies
Whitespace identification
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Assess and optimize current operations
Implement workflows
Project management
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Content ecosystem analysis
Editorial calendar strategy
Content mix recommendations
Audience optimization
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Website
Newsletter
Social media
E-commerce
Sales materials